Storytelling is considered a 'hot trend' for modern-day marketers, and yet, storytelling is as old as the hills and has LONG been used in advertising. (No doubt homo sapiens used 'story' to sell woolly-mammoth biltong and sabre tooth cat furs waaay back when. "I'm telling you Uud, it was THIIIIS …
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How to build a Unique Brand Story for your business (& stand-out in a crowded market-place).
How can a Unique Brand Story, combined with Facebook + Instagram Advertising, transform your tourism operation’s revenue management?
Revenue managers for tourism operations (we’re talking hotels, resorts, golf clubs, touring groups and cruise liners) have more on their plates than their marketing counterparts might appreciate. To enhance revenue per available room (RevPAR), seat and buggy, they’ve got to keep a close eye on …
How do you leverage your Unique Brand Story into a clear ‘Voice’ for use in all of your marketing and communications?
👉A Question for you👇: What is your business’s Unique Brand Story, and how do you leverage your Story into a clear ‘Voice’ for use in all of your marketing and communications? (If you’re still unclear on why developing and using a Unique Brand Voice for your business is mondo important, check …
Brand Voice. Why it’s important.
Do you even need to have a clear brand voice for your product or business? Well, in the words of the Grand Baboon from The Lion King, "Come clooooooser." Because you need to hear this. "Yes. Yes you do. You NEED a clear, defined, maintained, UNIQUE Brand Voice for your business."Why? In this …