Storytelling is considered a 'hot trend' for modern-day marketers, and yet, storytelling is as old as the hills and has LONG been used in advertising. (No doubt homo sapiens used 'story' to sell woolly-mammoth biltong and sabre tooth cat furs waaay back when. "I'm telling you Uud, it was THIIIIS …
story telling as marketing
Where should you put the weight of your advertising spend?
What do you see in this image? A mixture of mediums, right? Old-school books. Print information. A pad for mind-mapping. A brochure on #iPods. A #laptop. A mobile phone. And if I could fit it in, I'd have squeezed in a TV, magazine, and radio-reference to this image as well. Because that's …